

Three-year-old Jood bursts into the living room clutching a biscuit. Once he鈥檚 clambered up onto his dad鈥檚 lap and made himself comfortable, he snaps the biscuit in half, offering some to his dad.
鈥淗e鈥檚 started sharing things with me,鈥 Tarek says proudly, stroking his son鈥檚 floppy hair. 鈥淚 think he knows how much I love him.鈥
鈥淓verything I do is for my children,鈥 he continues, referencing Jood and his three-month-old daughter Lia, who is sleeping peacefully in the next door room.

Tarek鈥檚 motivation to provide for his family has led him to set up a men鈥檚 hairdressing salon in Jerash, near Amman in Jordan, a few months ago. Its name? Salon Jood.
鈥淚 named my salon after my son because my kids are the most important thing in my life. Jood means generosity 鈥 generosity with love, generosity with morals, generosity with everything.鈥

It鈥檚 an apt name. Salon Jood is not only a place to have your hair cut 鈥 it鈥檚 become a meeting place for the whole community, a place to relax and have a conversation. Men lounge at the back after they鈥檝e had a trim, sipping sweet tea and Turkish coffee. 鈥淢y customers are a mix of Palestinians, Jordanians, Syrians 鈥 all nationalities here. I like to build good relationships with my customers and make them feel comfortable from the moment they enter.鈥
Tarek came to Jordan in 2012 after fleeing Syria. It was whilst living in Jordan he met his wife Dooa, who is also a Syrian refugee. They got married in 2015, and Jood was born soon after.

Now three years old, Jood is a frequent guest in the salon. He comes to work with his dad every day, wriggling between Tarek鈥檚 legs as he trims and styles.
The business owners in the neighbouring shops like to keep Jood entertained, too. The whole street has fallen in love with his infectious energy.

When he arrived in Jordan, Tarek 鈥 who鈥檇 worked in restaurants and in healthcare in Syria 鈥 had to start over, learning new skills to support himself. 鈥淚鈥檝e worked hard to up-skill myself,鈥 he says. 鈥淚 used to get up at night to practice with scissors and a comb. I would imagine a haircut and ask myself: how will I make this happen and keep the customer satisfied?鈥
After teaching himself to cut hair, Tarek immediately started thinking about how he could open his own shop. "I've done lots of different jobs in my time, but being a hairdresser is the only one that made me feel like I could be my own boss,鈥 Tarek says.

Tarek attended business skills training and received seed funding as part of the 探花精选鈥檚 Rescuing Futures programme, which is supported by the Citi Foundation鈥檚 . 鈥淭he training was very good 鈥 it gave me the techniques and ideas for how to set up the salon.鈥
The programme gave Tarek the knowledge and mentorship he needed to build a solid business plan, and the grant he received helped him to get his salon off the ground.
鈥淗aving my own business makes me feel free and happy, like I am an effective member of society.鈥
Tarek鈥檚 never short on customers. Men come in and out all day requesting shaves, haircuts and facials. Business is so good that he鈥檚 been able to employ two stylists, both Syrian refugees and one who Tarek trained himself.
One day, Tarek hopes he鈥檒l be able to take his skills to Germany, where his sister and her family have been resettled.
鈥淚 have one wish in life and that is to be reunited with my family. They鈥檝e never met baby Lia.鈥

But for now, Tarek is committed to making sure his salon succeeds so he can provide for his children. 鈥淚 care about my salon because it鈥檚 a source of livelihood for me and my kids,鈥 he explains. 鈥淚 work for my kids and my family 鈥 that鈥檚 my ultimate goal: to secure my kids鈥 future, let them live well and make them happy.鈥
Find out more
Our , in partnership with Citi through the Citi Foundation, offers young entrepreneurs living in Greece, Nigeria and Jordan the chance to kick-start their businesses and reach their full potential.